SENNHEISER X MUSIC LOVERS
Launching Sennheiser’s new earbuds with a bang
60+
Pieces of coverage
IN A NUTSHELL
205k+
Total reach
15k
Social likes
THE BRIEF
Launch Sennheiser’s new flagship true wireless earbuds, the Sennheiser MOMENTUM True Wireless 3 (MTW 3) and demonstrate how they raise the bar by transforming every listen, making them a must-buy for our target audience.
THE CAMPAIGN
To engage our audience we couldn’t rely on traditional media alone. We created an integrated campaign, giving launch moment longevity with influencers.
True music fans do their research, and we needed to ensure tech and music media loved it too. Media pre-briefs gave top-tier journos in-depth knowledge and tips on getting the best out of the MTW 3.
Post-launch we worked with our lifestyle influencers to create bespoke content. Musical theatre and TikTok darling Hannah Lowther and dancer Patience J chose music that inspires them and performed or danced to it – showcasing the great sound of the
MTW 3.
THE AUDIENCE
Young men and women who are passionate about music and only want the best kit.
© Sonova Consumer Hearing GmbH
THE RESULTS
More than 60 pieces of coverage to date in core titles like, GQ, Grazia and T3, What Hi-Fi?, Metro and The Guardian. With our influencers raising awareness even further with content that, we reached more than 205k people and garnered 15k likes.