So, what do we actually do?
Let’s dive in.

CONNECT YOU WITH CONSUMERS AND CULTURE

Understanding what makes your audience tick and putting you front and centre of that is at the heart of what we do. At the start of every brief, our cunning strategy and planning team get under the skin of the audience that matters for you - to ensure the strategy we create connects your brand directly with them.

CAMPAIGN WITH PURPOSE

Because sometimes a press clipping just won’t cut it. We bring PRs, creatives, artists and filmmakers together to create the defining moments that ensure your story reaches the right audience, across the right channels, and gets them talking. Whether that’s a hero film, a stunt or a pop-up event, we’ve got you covered, our integrated approach helps ensure your brand is at the heart of the conversation.

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CREATE CONSISTENT CONVERSATIONS

We combine creative storytelling and expert media relations to make sure your brand is in all the right places.

We’ll help you engage the right media, influencers and analysts to tell your story and immerse yourself in your audience’s subculture with integrated campaigns that span all the right channels – whether it’s on TikTok, Twitter, Instagram or Facebook.

We also know how important reviews are when you’re a consumer tech brand, so that’s why we make sure this too gets as much attention as campaigns and creative.

OUR SERVICES IN A NUTSHELL

Our approach combines our depth of expertise in your market and breadth of services to help you find your people – engage them – and turn them into your biggest fans.

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It all starts with a chat.

LET’S EXPLAIN THE NAME

What the fox are you talking about?

We hear you say.

Well, let us tell you about a book we love – Jim Collins’ Good to Great. Heard of it? Of course you have, you clever little fox.

It’s a book that made the Hedgehog Concept famous. 

Based on Isaiah Berlin’s work – where the world is split into hedgehogs and foxes – it follows the parable that while foxes might know a lot of things, hedgehogs know the one thing which will help them win. 

And that’s really what we’re all about. Focusing on the one audience that will help you win. Our name is a bit of a reminder to resist the temptation to do it all – and eat the fox instead.