ZAPPAR

From geek to chic with Zappar

IN A NUTSHELL

6m+

Reach

417

Social likes

174k

Combined social following

THE BRIEF

Take augmented reality from geeky-tech to geek-chic by putting it at the heart of pop culture.

THE CAMPAIGN

Use one of the most iconic moments of modern times – the royal wedding of Harry and Meghan – to demonstrate just how much fun you can have with AR. In partnership with The Albert Kennedy Trust, an LGBTQ+ homeless charity, artist Jock Mooney and designer Philip Normal, we created our very own unofficial souvenir t-shirt. Putting Zappar’s tech at the heart of it, fans could bring the t-shirt to life and make themselves the royal bride or groom, with every shareable royal selfie instantly donated to The Albert Kennedy Trust.

THE AUDIENCE

Cool creatives who thought the product was a bit too techy for them to use.

THE RESULTS

Masses of PR, brand fame with our core audience (and beyond), and thousands of donations to the charity.

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