ZAPPAR
From geek to chic with Zappar
IN A NUTSHELL
6m+
Reach
417
Social likes
174k
Combined social following
THE BRIEF
Take augmented reality from geeky-tech to geek-chic by putting it at the heart of pop culture.
THE CAMPAIGN
Use one of the most iconic moments of modern times – the royal wedding of Harry and Meghan – to demonstrate just how much fun you can have with AR. In partnership with The Albert Kennedy Trust, an LGBTQ+ homeless charity, artist Jock Mooney and designer Philip Normal, we created our very own unofficial souvenir t-shirt. Putting Zappar’s tech at the heart of it, fans could bring the t-shirt to life and make themselves the royal bride or groom, with every shareable royal selfie instantly donated to The Albert Kennedy Trust.
THE AUDIENCE
Cool creatives who thought the product was a bit too techy for them to use.
THE RESULTS
Masses of PR, brand fame with our core audience (and beyond), and thousands of donations to the charity.