OPPO
Connecting tech savvy fashionistas, using influencers to colour a nation
IN A NUTSHELL
300+
Pieces of coverage for the Find X3 Pro, including Mail Online, Mail on Sunday, Sunday Mirror and The Sun, as well as key lifestyle media such as Grazia, Evening Standard and Tatler.
111%
Website traffic increase – 41%+ attributed to Colour Counsel
10M
Reach from our influencers
66%
Year-on-year increase in brand awareness
THE BRIEF
Increase brand awareness of OPPO among Brits by creatively highlighting the new OPPO Find X3 Pro’s capabilities and move away from tech-only coverage to secure coverage in top national and lifestyle publications, reaching – and educating – a new audience for the brand.
THE CAMPAIGN
Against the backdrop of the pandemic, we developed a digital-first campaign: Colour Counsel.
THE AUDIENCE
Young females who care about fashion and tech specs. And in the long-term we also needed to reach our core audience of male technophiles.
01
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A colourful media moment with influencer and face of the counsel, Amy Jackson, to bring the product to life.
02
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Show your workings! ‘Colour the Nation’ gave us content to explore the British mood, the importance of colour and what it means in different aspects of life.
03
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Giving back to Brits with free one-to-one consultations with our Colour Counsel; Amy Jackson, interior designer Geraldine Tan, fashion and celebrity stylist Gayle Rinkoff and environmental psychologist Lee Chambers.
04
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A year-long campaign, that consistently demonstrated OPPO’s superior tech, while also curating the right conversations with the right people.
THE RESULTS
Over 300 pieces of coverage for the Find X3 Pro – reaching two core audiences: male technophiles and, through lifestyle media, women with a passion for fashion and tech. National media including the Mail Online, Mail On Sunday, Sunday Mirror and The Sun and key lifestyle media such as Grazia, Evening Standard and Tatler.
Our influencers reached almost 10 million followers with their stories and posts, helping increase website traffic by 111% - more than 41% of those were attributed to our Colour Counsel posts.