OPPO
Making OPPO’s first-ever flip phone a sell-out success
IN A NUTSHELL
40+
Pieces of tier 1 coverage
500K+
Social reach
30+
Pieces of organic
influencer content
THE BRIEF
Hero the launch of OPPO’s first-ever flip smartphone by creating an integrated campaign to generate maximum exposure across earned media, paid TV and social, and influencer channels to help drive sales.
After we identified a point of tension in the world of smartphones – the need for ever-greater productivity coupled with a post-pandemic yearning for better real-world connectivity – we developed an integrated campaign platform that focused on how the OPPO Find N2 Flip empowers users to make more of life. Offering a world-first seamless hinge, larger cover screen, longer battery life than rivals’ and stunning design, the platform enabled people to achieve the smaller things they could do with a little more time or skill, that would keep them connected and living in the moment.
THE CAMPAIGN
It was time to bin off the bucket
list and help people achieve their ‘Pocket List’.
We set out to discover what lives on our audience’s Pocket Lists and demonstrate how the OPPO Find N2 Flip could help them achieve their goals via multiple touchpoints:
Extensive media relations and reviews across tech and lifestyle media
An influencer campaign bringing the Pocket List to life via thought-leadership with Elizabeth Day and supported by stylish fashion influencer Megan Ellaby
A series of films showcasing the form and functionality of the phone, to be used across own social channels, paid social, digital amplification and a fully-fledged TV campaign in partnership with Google Android
THE AUDIENCE
The campaign targets two audience:
‘Identifying Stylish Fashion Leaders’, who are younger, predominantly female consumers with an eye for all things style
‘High-Volume Content Consumers’,
a slightly older, tech-savvy crowd
who demand high performance from their handset.
THE RESULTS
A sold out handset across the UK. Integrating our approach across multiple channels enabled the success, including earned editorial and social media content, supported by podcast opportunities and paid influencer content. Over 40 pieces of tier-one media coverage, including Country Living, Grazia and The Sun. Over half a million social media reach, more than 30 pieces of additional organic influencer content, and an increase in brand awareness and intent to purchase.