SENNHEISER & XGIMI
Impactful media relations for Sennheiser and XGIMI at the world’s biggest consumer tech trade show
IN A NUTSHELL
6
Awards
81
Pieces of coverage
220%+
Coverage increase YoY
THE BRIEF
Make a splash for Sennheiser* and XGIMI’s product announcements at CES 2024 by demonstrating new cutting-edge technologies and creating a buzz in the media.
*the Sennheiser brand, whose consumer business is operated by Sonova
THE CAMPAIGN
CES is the biggest consumer tech trade show in the world, so standing out amongst the noise can prove challenging. We took this in our stride, exercising our strong relationships with media in the tech and lifestyle sectors. Working closely with journalists, we invited press to attend intimate events for exclusive hands-on time with new devices. Creating excitement and anticipation for the new products was coupled with launch materials prepared ahead of time, enabling writers to draft detailed pieces which hit the headlines when embargoes lifted. Leaning into our strong relationships with top-tier media led to coverage in national, tech and lifestyle titles, showing the power of understanding journalists’ needs inside and out.
THE AUDIENCE
Tech enthusiasts, home entertainment aficionados, audiophiles and
sports lovers.
THE RESULTS
More than 80 articles secured to date in core consumer-facing media, ranging from
sports and tech, to nationals and business publications such as The Guardian, Forbes, Irish Examiner, The Verge, TechRadar, What Hi-Fi and Advnture. Topping off impressive coverage, our strong media connections helped our clients to scoop up coveted awards for their new products across leading consumer tech publications such as TechRadar, Trusted Reviews, GamesRadar and Stuff.