OPPO X WIMBLEDON
Acing influencer relations at Wimbledon
IN A NUTSHELL
19
Influencers
9M+
Social reach
530M
Media reach
THE BRIEF
To celebrate Wimbledon being back with a bang post-pandemic, we were tasked by the Championship’s official smartphone sponsor to engage celebrities and top-tier influencers, helping drive awareness of the brand’s wider campaign around the best-loved tennis tournament.
THE CAMPAIGN
Building on the existing OPPO Wimbledon campaign, we knew it was important to engage with celebrities and influencers who were relevant to the OPPO brand and target audience and would drive widespread reach and engagement.
Using our tried and tested influencer mapping process, we carefully selected a number of content creators and celebrities across the lifestyle, style, tech and photography space to invite to SW19 on behalf of OPPO.
Attendance on almost every day of The Championships ensured a steady and constant flow of beautiful and authentic content, each showcasing OPPO’s Wimbledon sponsorship and smartphone device capabilities, with a focus on battery life, camera functions and design.
THE AUDIENCE
Wimbledon’s biggest fans, inspired by the prestigious tennis tournament, its traditions and attendees.
THE RESULTS
A balance of content creators including Jim Chapman (2.2M), Jessie Bush (536K followers), Estée Lalonde (683K followers), Mark Ferries (547K followers) and Lily Pebbles (428K followers), along with celebrities including Sam Thompson, Montana Brown, Tiffany Watson and Liv Bentley resulted in mass reach and media coverage of celebrity attendance and brand sponsorship.
The content from attending influencers and celebrities generated a combined reach of over 9 million, raising brand awareness of OPPO and increasing audience engagement. Paparazzi shots of celebrities also secured coverage in the likes of the Daily Mail, further driving campaign exposure.