Strategy & Planning

Developing a consumer PR strategy that works, means putting your customer at the heart of it. But, to do that you need consumer insights and an airtight planning process.

If you want to get a deep understanding of your ideal customer – their behaviour, where they live online and how best to engage them – then you need to find your people.

Using our ‘Find Your People’ planning product, our Strategy & Planning team will uncover untapped channels, missing messaging and hidden gems of influence.

It all starts with defining universal truths about your audiences – whether that's from existing personas or customer data. Armed with these insights, we can help you make sense of how to best target your audience, capturing them with messaging that will keep them addicted to your brand.

CONSUMER PERSONAS COMBINING BEHAVIOURS, CHANNELS, MEDIA AND INFLUENCERS

We use insight tools to work out what websites your customers visit; what media publications they read; the YouTube channels they watch and the influencers they engage with. All of this helps us build out a detailed picture of which consumer personas to prioritise and their media influence online and offline.

Whether you’re looking to refresh your consumer PR strategy; tap into a new audience or geography; or develop a creative PR campaign that really reaches and resonates with your consumers, let us help you find your people.

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