Analyst Relations

Analyst relations isn’t just for B2B brands. We believe an analyst in the know can be a powerful advocate for consumer brands with customers, media and the industry.

But analysts are a discrete audience with their own needs. That’s why we've built a dedicated Analyst Relations Centre of Excellence, with an expert team that drives industry best-in-class analyst relations.

We’ve made it our job to make sure our clients get the most from industry and tech analysts to:

a. Become better known and understood

b. Gain a competitive edge with real, insight-backed buzz

We believe good planning and targeting is essential. And reaching the right analysts at the right time is key. Whether that’s a dedicated briefing programme ahead of a product launch, running a loan programme to get your newest products into their hands, or to get feedback on your go-to-market approach. We connect you with the right tech analyst to drive meaningful conversations, nurture long-term relationships and, ultimately, find your people.

But the power of analyst relations truly shines through when working alongside an effective and impactful media relations strategy. When done right, industry analysts can be powerful voices for your brand with journalists – providing impactful commentary and insight on the moves you’re making and why they matter.

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