OPPO X WIMBLEDON
Serving up an ace campaign with OPPO at Wimbledon
IN A NUTSHELL
78K
Footfall
33%
Coverage increase year-on-year
1,300
Selfie ice creams served
THE BRIEF
Following a quiet two years due to the pandemic, Wimbledon was back with a bang. We were tasked by the Championship’s official smartphone sponsor, OPPO, to raise awareness of their brand with tennis fans across the country through media relations and influencer marketing.
THE CAMPAIGN
Wimbledon is one of the UK’s most popular events, but what if you’re not there in the crowd? We created an integrated campaign which brought the celebrations of Wimbledon to everyone. A live stream by Tower Bridge, complete with a selfie-serve ice cream machine, gave thousands the chance to enjoy the sporting event.
At SW19, we hosted key influencers and media in OPPO’s hospitality suite, including Vogue, GQ, BBC, The Times, Grazia and Cosmo, helping build relationships and drive coverage.
THE AUDIENCE
Wimbledon’s biggest fans. Adults in and around the UK looking to make the most of The Championships in 2022.
THE RESULTS
The campaign resulted in an abundance of coverage and social content, and with the help of our influencers, this lead to a media reach of 5.5m, and a social reach of almost 9m. Media relationships created from the hospitality suite have also since led to thought leadership coverage opportunities with The Times, BBC and Sky News.