HIYACAR
Making Londoners more mobile with HiyaCar
THE BRIEF
In a nutshell? Make our brand famous
THE CAMPAIGN
Though originally a PR-led brief, it became clear we needed something more. So, we went rogue and suggested a dual approach: bespoke, targeted ATL aimed at local London Boroughs, alongside a hyperlocal PR campaign that captured Hiyacar’s purpose and made consumers think about mobility differently.
THE AUDIENCE
Environmentally minded Londoners, with an eye on their wallet, who want to get around without the hassle of car ownership.
THE RESULTS
HiyaCar’s first ever ATL campaign was brought to life on the London Underground, at local train stations and through “guerrilla” activations in key locations. Since our campaign began, we’ve generated over 60 pieces of media coverage and supported the company’s growth as it received a multimillion-pound investment from Kwik Fit owner Itochu.